April 29, 2024
Digital Agency Project Management Archives | Globital TV

How to explain SEO to your Agency clients?

August 15, 2022
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Do you know exactly what to say when you’re explaining SEO? How do you make it easy for your digital agency clients to understand SEO? What are the main points of clarity that you use for SEO clients?

SEO can be a confusing concept not only to your digital agency clients but also to your sales team in charge of selling the service. If you want your clients to invest in SEO services, then it’s vital to use simple, clear and confident language that makes the value of your SEO services sound appealing. That means avoiding technical jargon!

Preparing your SEO services sales pitch is the first step to selling success. By spending some time scripting a few key elements of SEO that explain what it is and why it’s so important to their digital presence, you’ll have a strong platform from which to sell and succinctly explain your SEO services. In this video, Waseem Ansari, Project Manager at Globital, highlights five strategies on how to explain SEO to your digital agency’s clients. Implementing these points will help you prepare an effective, to-the-point sales pitch and responses for your clients.

Discover what questions to ask your clients about their SEO understanding and experience, how to craft an SEO definition that explains its components without getting caught up in too many details, and why defining goalposts and deliverables will aid in managing realistic expectations of your SEO services.

Remember, selling your digital agency’s SEO services successfully requires ample preparation on your pitch and responses. Always focus on specific SEO selling points so that your clients understand the bigger picture of how SEO benefits their business.

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