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Digital Agency Project Management Archives | Globital TV

Create Quality SEO Reports For Your Clients With These Essential Ingredients

October 12, 2020
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Providing your digital agency clients with monthly SEO Reports seems very matter of fact. But there is much more value that can be gathered from the SEO report than you may be recognising at first glance.

A comprehensive and data-rich SEO Report can play a critical role in informing and developing the overall digital marketing strategy that you are compiling for your digital marketing agency client. It is also vital that you’re not just collecting data, but also that you’re collecting the right kind of data and also sorting and understanding the information in the right way.

Cracking this code can mean success or failure on a digital marketing campaign and an improved ROI on the efforts you’re making on behalf of your client.

Providing your clients with a monthly SEO Report may seem obvious, but would you believe that 74% of marketers admit to not adequately tracking the results of their client’s SEO campaigns? Frightening when you think about the expensive efforts being wasted and potential data-driven improvements not being implemented.

But what are some of the key metrics and data points that you should be tracking for your clients on their SEO campaigns? In this video, Waseem Ansari, Project Manager at Globital, unpacks the key metrics that every digital agency owner should be focusing on when compiling their monthly SEO report for their clients.

Keyword ranking. Organic traffic. Content engagement. All important key metrics of an SEO Report that we delve into in this video.

When done right, this data provides a number of benefits to your digital agency client including demonstrating that the efforts you are making are paying off as well as demonstrating to them the effectiveness of the SEO strategy that you are rolling out on their behalf.

As a bonus, Waseem also explains why it is so important that the SEO report that you compile is created with your end client in mind, understandable and with language that makes sense to them.

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