Are Customer Experience Metrics something that you are actively tracking in your digital marketing agency? If not, this could mean that you’re failing to provide a top-class customer experience to your digital agency clients and could be on a path to failure.
Never before have customers of every single kind of business in the world been savvier, more knowledgeable, or more demanding of an unforgettable customer experience. Whether the customer is having a website built by a digital marketing agency like yours or is standing in a line at a bank, better personalisation, foolproof guidance, and seamless processes have become a necessity, not an optional extra for a business.
In fact, if you get the job of providing an unforgettable customer experience to your digital agency clients right, you could actually be setting your business up to be head and shoulders above your competitors. A brilliant customer experience could become a brand differentiator for your digital agency, one you’re known for in your industry and recommended for by your happy clients.
In this video, Affan Manzoor, CX Manager at Globital, will explain how you can use customer experience metrics to make CX a success in your digital agency. He will unpack the top five CX metrics that you should be tracking and using in your digital agency to determine how you are doing in providing your clients with a good customer experience.
The metrics that we discuss in this video are chosen because they provide an understanding to your digital agency of the pain points that your customer may be experiencing in their working with you and your team. Once you have this information, you are primed and ready to elevate the customer’s journey and become proactive to your digital agency’s opportunities rather than reactive to problems.
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