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Digital Agency Service - Excellence in Customer Experience

How To Retain More Digital Agency Clients and Retain Them Longer

September 21, 2020
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Digital Agency Customer Retention. Do you want to know how you can retain more clients in your digital agency, and retain them longer.

Imagine for a moment if you improved these two metrics by just 10%, how much impact that would have on your digital agency over time. You retained 10% more clients than you are today AND you retained you clients for 10% longer than you do today.

These small improvements could absolutely be game changers for your agency.

Back in 2019, at Globital we were losing clients just like you are today. We changed that – and changed that in a big way. And by big way, I mean we are not talking 10% improvements, we are talking more like 75% improvements. This was no fluke though, we did this with a deliberate, well planned, implemented and managed Customer Experience Management strategy. The campaign was so successful that we submitted it to the Australian Marketing Institute’s Marketing Excellence Awards for 2020 and at the time of submitting this video, we are one of 3 finalists going into awards night in October.

The lessons we learned from this are directly applicable to the way you are losing clients in your digital agency today. So we put this video together to explain this and give you real implementable things you can use in your digital agency, to help you keep your clients AND keep them longer.

And here is something right off the bat that is super important as you are thinking about this. The reason you are losing clients is probably not what you think it is. So the first thing you need to do is work out why, from their perspective, they leave. Embed this intelligence gathering into your business and already, you are well ahead of the game.

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