April 28, 2024
How To Sell Digital Marketing Services - Digital Agency Sales

How To Sell SEO When Your Prospects Can’t See The Value (SEO Valuation Models)

July 3, 2020
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How to sell SEO when your prospects can’t see the value!

Your prospects perceiving value for their business with a successful SEO campaign is crucial to winning a sale, when presenting SEO. So if a prospect does not intuitively “get it”, how do you demonstrate value to them, in a context they will accept, so they will be motivated to buy?

In this video, we will go through four methods of demonstrating value. These are:

1. Vision (1:20)

2. FOMO (3:35)

3. Savings (6:35)

4. The Riches (15:30)

So if you are looking to improve your approach with selling SEO services in your digital agency, we strongly recommend you learn these valuation methods.

In the comments, let us know which is your favourite.

In the video not only do we explain these concepts, but we show you exactly how to calculate and use them. We have actually created a calculator also which you are welcome to grab a copy of. Its in our Sales Swipe File, an SEO Sales Mastery Toolkit which you can access here: http://bit.ly/sales-swipe-file

In the video, we also discussed Questioning Techniques to understand your prospects end goals and visions and a separate video we have discussing this. If you’d like to view this video with sales trainer Matthew Whyatt, here is the link: https://youtu.be/uwnCVNiMq4s

Related Tag: Digital Agency Sales

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