Customer experience has taken many twists and turns throughout the years, and as we navigate the troubled waters and uncertain times that COVID has introduced transparency and customer retention have become more important than ever.
Competition is fierce, and the battle for clients is strong. Suppose you slip up and have an unsatisfied customer on your hands. Your competitors will be waiting eagerly for the other shoe to drop.
This is what makes many agencies afraid to open up to their clients. It’s the fear of admitting a mistake that may drive your agency’s clients into another digital marketing agency’s arms. But it doesn’t have to be this way.
53% of consumers are likely to consider brands that are transparent on social media for their next purchase. Without transparency, however, 86% say they’d most likely take their business to a competitor.
In this video, Affan Manzoor, CX Manager at Globital, uncovers four ways that digital agencies can build trust and brand advocacy. You will discover how to deliver the best client experience by being transparent.
Transparency is a key tool in pulling back the curtain of your agency, and we can show you how. Through owning your mistakes, prioritising proactive communication, embracing data privacy and breaking your silence, you can come out on top and promote long-term loyalty.
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