December 22, 2024

Digital Agency Sales & Growth: Why Farming Is Better Than Hunting

How much time, money and stress do you spend in your digital marketing agency hunting for new business? And how much do you spend looking inwards at your current commercial database of clients?

The difference between these two strategies is one of hunting versus farming. And believe us when we tell you that farming is far more lucrative, guaranteed to succeed and easier than hunting.

If this is the first time that this has occurred to you, don’t worry. Most digital agency owners focus most of their efforts on getting out there each day in search of the next new client. And while they’re doing that, they’re forgetting that the digital agency sales and growth success they dream of in their digital agency is sitting right on their doorstep: in their current happy clients.

This reality was the reason that we hosted this hour-long webinar with digital agency business coach Jonathan Leafe. In it, Jonathan unpacks five key tips that every digital agency owner should adopt immediately to make sure that they’re making the most out of their current clients and not wasting efforts on only searching for new business.

Jonathan also explains how this strategy, when adopted and implemented correctly, can actually develop into an automated lead generation machine for your digital agency, removing the need for you as a digital marketing agency and business owner to constantly be hunting for new business.

The webinar is also stacked full of quality questions from the digital agency owner attendees, your colleagues who are facing the same challenges you are.

After taking in Jonathan’s advice, if you’d like more information, you can contact Jonathan directly on LinkedIn and carry on the conversation. https://www.linkedin.com/in/jonathanl…

And don’t forget, if you’d like some help and guidance on scaling your digital agency, click through the following link, tell us a little bit about your agency and one of our digital business specialists will be in touch: http://bit.ly/agency-scale-session

➧ WANT $1000 For Your Digital Agency? – We are giving 10 agencies $1000 for their business this month. If interested, tell us a little bit about yourself on the following page and we will send you the info: http://bit.ly/2FML7Nc

AGENCY SCALE SIMPLIFIED

5 Simple Steps That You Can Implement Today That Will Set Up Your Agency For Scale

It’s hard to set up an agency for scale. In fact, most often when we talk about scale in the digital marketing world, we are actually talking about growth. Scale means more than growth. Scale actually means achieving more growth with less resources. Scale generates higher rates of profit.

In this guide, we present 5 simple steps that you can easily implement to set up your agency for scale.  We cover:

  • Money
  • Time
  • Expertise
  • Team
  • Leadership

Grab your copy today. It is complimentary to you from us.

PROFIT PERFECT PRICING

How To Ensure Your Prices Guarantees That Your Digital Agency Will Earn a Profit On Every Project

How did you work out the prices for your digital marketing services?

So often, digital agencies work out their prices by comparing with the industry, by gut feel or by what their friends tell them they are worth. It is not a way to ensure your agency will make a profit. Rather, this is a way to trap you in a business that can’t grow. Did you know that pricing strategy (or lack thereof) is the number one reason why digital agencies today, hit a capacity trap and get stuck, unable to progress past a certain limit.

Striking your prices to ensure you run a profitable digital agency over the long term requires a strategy. It is not hard, but it does require some deliberate thought and planning. In this guide, we explain pricing in a way that will ensure you build an agency that can resource for the growth and then scale to profit. We do this in 7 simple steps that are easy to understand and apply today.

So if you have never given deliberate thought to a pricing strategy, or have hit capacity and cannot push through this guide is definitely for you. Your copy of this resource is ready for instant access, just fill out the form on this page so we know where to send it.

SEO CLIENT RETENTION RHYTHM

How to set up your client communication so your SEO clients stay forever, in 5 simple steps

Stop losing SEO clients that should stay with you for years.
So often businesses leave their SEO providers for reasons that have nothing to do with performance. More often than not, this is to their detriment as well as yours.
We’ve found that invariably, such client attrition can be solved with a communication framework that addresses five key elements. These elements include:

  • Expectations
  • Onboarding
  • Regularity
  • The Set-Up
  • Strategy

Nailing these five elements in your communication rhythm will drastically improve your client retention. In the SEO Client Retention Rhythm, we walk you through these five elements so you can set this all up in your business today.
Your copy of this resource is ready for instant access, just fill out the form on this page so we know where to send it.