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How to Create Quality PPC Reports for Your Agency Clients?

November 6, 2020
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What are the most important elements you need to keep in mind while setting up quality PPC reports for your digital agency clients?

A good PPC report tells the story of your client’s data (campaign performance, cost per conversion and so on) and connects it to the overall business objectives. PPC (pay-per-click advertising) is a digital marketing technique where businesses pay a fee each time one of their advertisements are clicked.

A PPC report is just what it sounds like; a report that is used to demonstrate the results of your client’s PPC campaign to them in your digital strategy meetings. This is done by reporting some key metrics that can help reveal the effectiveness of your PPC campaign. For a PPC report to be of any use, however, it needs to be well structured and use the correct metrics.

In this video, Waseem Ansari, Project Manager at Globital, demonstrates how to report on PPC performance. Covering the essential reporting ingredients and presenting quality PPC reports to your digital clients.

Transparency. Consistency. Segmentation. All essential PPC reporting ingredients of a good PPC report which we delve into in this video.

Successful client relationships are built on trust, and trust is often built on how success is defined, measured and communicated. And much of the communication happens through reporting.

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