Have you thought about how you can qualify better leads for your digital agency? How do you even know if they’re a qualified lead, and why is it so important?
Qualifying a lead is the process of determining whether a prospective lead fits the requirements to invest in your digital agency’s services. It’s a vital process that will save your agency’s valuable time and resources.
A qualified lead is more likely to convert into a commercial client ‒ and that’s exactly what your digital agency needs to increase revenue. When you understand what your agency’s qualified leads look like, you can more effectively tailor your marketing to appeal to them. However, the challenge often lies in identifying if your leads are qualified.
In this video, Leanne Rogers, Digital Agency Marketing Specialist at Globital, shares five important questions to ask yourself when qualifying your digital agency leads. Using these questions as a guide, you will know whether to continue your prospect through the sales process or if they’re not a good fit for your agency.
Discover how having open conversations, speaking to decision-makers and paying attention to inconsistencies and short responses will help you weed out the qualified versus disqualifying leads for your digital agency.
Remember, using qualifying questions with your prospects will free up your time to focus on the qualified leads that will become paying clients. Ensure they tick all the boxes and structure your marketing messaging accordingly.
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