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How to Write an effective Digital Marketing Report Summary/Introduction?

June 24, 2021
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While every aspect of a report is so important but, the first your client will see in reports is the report summary or brief overview of your marketing efforts.

So, you need to write a good and eye-catching report summary to outline the most important information regarding your short-term and long-term marketing efforts doing, did and done for your clients.

Ideally, your report summary should evolve:

Where are you at?

What have you done?

What are you going to do?

Recommendations/Suggestions?

The most important thing is that this isn’t the place to include all the data you want to share. Your digital marketing report summary should be concise. It should include highlights from each section of the rest of the document.

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