How is your own digital marketing and traditional marketing going for your digital agency? In times where the economy is in decline, you have an amazing opportunity to review the marketing you are doing for your digital agency, really understand what is working and get back to basics there.
One thing we do is transition all our marketing budgets to the really cost effective, acquisition focused campaigns to ensure every cent we spend is getting us a result.
This is also a great way to lead your client and prospecting community by example. Create a process of analysis, review, proof and investment. You can probably achieve immediate positive cash flow by selling this review and process as a consulting exercise.
Remember, make every dollar you spend on marketing accountable to return. Dont waste a cent. Make it all count. Redirect non-performing or vanity marketing spending to direct response. If you need to pull back on spending cash on advertising, replace that with internally resourced marketing (outreach etc).
If you are looking for some an action based implementation plan to get momentum running in your digital agency, have a look at our (fully complementary) 30 Day Kick Start course. In the course the first thing we do is get you quick sales with what you already have in your agency, and then build momentum from there. Here is the link: http://bit.ly/30DKSYT
