As a digital agency, the simple fact is that as our clients start struggling financially, often our services are reviewed as an option for cost cutting. This could be the worse thing they do for their business though and as their trusted adviser in marketing, it is your responsibility to ensure they keep the marketing that is winning them clients, continuing.
In a financial downturn, it is super important that our clients (for them and us) do not cut marketing costs. In fact we all should be investing more in marketing.
In this quick video on techniques that digital agencies can look at during economic downturn, we look at what you are doing with your clients to ensure they don’t switch off your business AND we briefly look at what you are doing in your business to ensure your cost structure remains appropriate.
If you are looking for more ideas on how to set your digital agency recession proof up to withstand a recession, come join us in our Facebook group JUST for DIGITAL AGENCIES. We regularly host business coaches there with strategies and tactics, and collaborate as an industry to share what is working. Here is the link: http://bit.ly/FBGroupAgencies
