December 22, 2024
Coffee With A Digital Agency Owner

Target Audience Calculator For Digital Agency Owners

April 20, 2021
257 views
1 min read
Cinema Mode
FacebookXRedditPinterestEmail

Your digital marketing agency’s target audience and the business niche that you choose to target is one of the most important and difficult decisions you will make as a digital business owner. There are a number of factors to consider when choosing your niche. These include competition, the potential for success, and the ability to generate qualified and fresh leads that will turn into new business.

Thankfully, there are a number of tools that you can use to better make this decision.

In this video, Globital COO Steve Slotow and Data-Hive’s Robin Williams discuss Robin’s Target Audience Calculator app that he has developed specifically to help digital marketing agency owners better target their chosen target audience.

The app includes the input of a number of important digital business analytics. Steve notes that while you are calculating those analytics to put into practice, you’re actually also making a number of important improvements to your digital business.

Check out the app here.
https://appsumo.com/marketplace-targe…

➧ FREE: Has Your Digital Agency Lost Momentum? Need a kickstarter to get moving again? Complete our 30 day kick start program designed to get stuck digital agencies moving again: http://bit.ly/30DKSYT

Trending Resources

Agency Scale Simplified
INSTANT ACCESS
Globital Book
INSTANT ACCESS
SEO Client Retention Rhythm
INSTANT ACCESS

AGENCY SCALE SIMPLIFIED

5 Simple Steps That You Can Implement Today That Will Set Up Your Agency For Scale

It’s hard to set up an agency for scale. In fact, most often when we talk about scale in the digital marketing world, we are actually talking about growth. Scale means more than growth. Scale actually means achieving more growth with less resources. Scale generates higher rates of profit.

In this guide, we present 5 simple steps that you can easily implement to set up your agency for scale.  We cover:

  • Money
  • Time
  • Expertise
  • Team
  • Leadership

Grab your copy today. It is complimentary to you from us.

PROFIT PERFECT PRICING

How To Ensure Your Prices Guarantees That Your Digital Agency Will Earn a Profit On Every Project

How did you work out the prices for your digital marketing services?

So often, digital agencies work out their prices by comparing with the industry, by gut feel or by what their friends tell them they are worth. It is not a way to ensure your agency will make a profit. Rather, this is a way to trap you in a business that can’t grow. Did you know that pricing strategy (or lack thereof) is the number one reason why digital agencies today, hit a capacity trap and get stuck, unable to progress past a certain limit.

Striking your prices to ensure you run a profitable digital agency over the long term requires a strategy. It is not hard, but it does require some deliberate thought and planning. In this guide, we explain pricing in a way that will ensure you build an agency that can resource for the growth and then scale to profit. We do this in 7 simple steps that are easy to understand and apply today.

So if you have never given deliberate thought to a pricing strategy, or have hit capacity and cannot push through this guide is definitely for you. Your copy of this resource is ready for instant access, just fill out the form on this page so we know where to send it.

SEO CLIENT RETENTION RHYTHM

How to set up your client communication so your SEO clients stay forever, in 5 simple steps

Stop losing SEO clients that should stay with you for years.
So often businesses leave their SEO providers for reasons that have nothing to do with performance. More often than not, this is to their detriment as well as yours.
We’ve found that invariably, such client attrition can be solved with a communication framework that addresses five key elements. These elements include:

  • Expectations
  • Onboarding
  • Regularity
  • The Set-Up
  • Strategy

Nailing these five elements in your communication rhythm will drastically improve your client retention. In the SEO Client Retention Rhythm, we walk you through these five elements so you can set this all up in your business today.
Your copy of this resource is ready for instant access, just fill out the form on this page so we know where to send it.