For digital marketing agencies to be creating video content (either for themselves or for their clients) is an essential activity. The popularity of video in both branding and marketing efforts for digital agencies is unquestionable.
Over the past while on this channel, especially thanks to the global reality that digital marketing agencies face, it’s been a popular opinion that what is most important is the act of creation of the content at whatever cost. We always advise that digital agencies resist procrastinating and just get out there and create content for their own agencies and for their clients…regardless of what gear they have.
Timothy Spiers from Slipstream Creative on the other hand insists that it is vital that regardless of the content being created, for agency or client, that the digital marketing agency invest at least a little bit in the gear that they acquire for the creation of the content. At least a basic microphone, an upgraded Webcam, and is some basic editing tools.
In this video, Timothy joins Steven Slotow to discuss his thoughts and give some recommendations on the video gear that every digital marketing agency owner should invest in.
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