Every digital agency owner understands the frustration of working with the wrong clients. The answer to this frustration is to make sure that you have a robust and specific method of qualifying the clients you’re pitching to before you spend extensive time and resources on sales meetings with them.
In this video, Globital COO Steven Slotow is joined by Craig Rodney, a South African-based digital agency coach to discuss not just the importance of having a great sales funnel in your digital marketing agency, but also some tips on qualifying those clients that you feed into the sales funnel.
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Related Tag: Lead Generation Growth